I picked up my younger daughter from school yesterday and asked if she had any homework. She did: English. She had to write a chapter about two characters in the book her class is reading. Then, as a writer and editor, I wondered about another area of inted that’s...

After the internet bubble burst in 2000, and the consequent lack of investment funds, some in Silicon Valley predicted that enterprise software (software that satisfies the needs of an organisation rather than individual users) was dead, search was dead and internet...

Nearly six years after Ed Sheeran hired the Barfly in Camden and tweeted that he was going to play a free gig there – all part of his tremendous plan to get on the radio – he was at it again, using the power of the internet to boost his career. This time on a...

Ed Sheeran is a clever boy. He’s also very powerful, with much of his power on social media. He has 19.5 million followers on Twitter and doesn’t even use it any more. On Instagram, where he is active, he has nearly 30 million. Reviews of Sheeran’s first album, +,...

SSL stands for secure sockets layer and certificates come in different forms. Some give you the padlock icon, some give more info about your organisation (but can cost more to buy). Why do you need one? It makes your site more secure, which it needs to be particularly...

Following redundancy, someone gave me some advice which I’ve never forgotten. He suggested that I “demonstrate my hunger”. And now, thanks to the internet, it’s much easier for people to do that. I’d urge kids to work out what it is they want to do (reminding them...

An early internet marketing lesson I learned was this: find out what people want, create it, then tell those people about it and make it available for them to buy. So when I finally sat down to write, following my decision to give up learning how to be a driving...

Copywriting was the long-term goal but I came up with a ridiculous idea to do something as I built up that business: build up another, completely separate business as a driving instructor. My intention was misguided at best, utterly stupid at worst. It was fear-driven...

According to Ofcom, people in the UK now check their smartphones, on average, every 12 minutes of the waking day. Like checking email on a desktop or laptop throughout the day, looking at our phone so often is pointless, to a large extent, because usually nothing's...

I recently paid to go to a marketing event, a talk by a well-known expert and several others who I believed would also be worth listening to. I thought it was about time I went to such an event to see what's working today in the world of internet marketing, and what's...