A Case Study
Like so many business owners, my client wanted to be higher up in Google. His company’s website was hidden away in the lower reaches of Google. Where nobody goes (except me). The MD knew he had to act or be left behind by his competition.
His business needed four things:
- To focus on what they do best
- To compete online as well as offline
- Strategic guidance
- Regular, useful, in-depth content on their website
Their new Google ranking
Their new page in Google
Fact: blogging works. Here’s what the MD said…
“Our traffic in the last year has doubled – we’re getting far more visitors.”
“Does it increase brand awareness? Yes, without a doubt.”
“And we’ve got lots more people on our books because of it.”
Google wants quality content
The amount of time people spend on a website now has an increasingly significant impact on Google rankings. Time spent on a webpage shows Google that your content is relevant, readable and interesting. And your site must look good on mobile phones and tablets.
Improved rankings = more traffic, more leads, more customers and more profit.