In this post, I talked about how trading time for money doesn’t scale. Creating and selling digital products, on the other hand – ebooks, software and membership of your educational site, for example – does. Create a product once and sell it a thousand times for...

One of the most fascinating things that got me interested in internet marketing in late 2006 was the business model of creating and selling digital products. The was advice everywhere, often in the form of ebooks with titles like “Make money while you sleep”, “Bum...

Every now and then – fortunately, very rarely these days – something happens when I’m doing something online that leaves me asking ‘what?’, ‘how?’, and wondering ‘what next?’. The thing is, there’s usually (almost always) a fix to be found online within seconds. In...

Social media, like supermarket car parks, often brings out the worst in people.I ask my daughters that if they’d rather avoid people in their physical world who appear full of rage, ‘sweet but psycho’ or to have the comic prowess of Colin Hunt, why choose...

I glanced up at the telly the other night when MTV was on.An advert came on with Fatboy Slim in it.I noticed a sticker he had on the back of his laptop while DJing somewhere massive.The sticker said:Put your phones away, let’s enjoy the moment(Photo: Guy...

Because things change so often online, inted needs to keep up. We need to keep up. Trends evolve, technology develops and the strategies, priorities and competitors of Google, Facebook and the rest change all the time. In Google’s case, they change their algorithms...

The longer a product’s guarantee period, the fewer people want a refund. Products often come with a guarantee of more than 30 days because a lot of people don’t take the time to look deeply at what they’ve bought within a month. With a longer guarantee period, people...

When I first heard about Twitter, in 2007, I set up an account - @Pazza - which I still have.Over the years, I've set up quite a few Twitter accounts, and gradually ignored and deleted most of them.Now I have a dilemma: on the one hand, I'm proud of having...

As a parent of two teenagers (well, soon enough: the 12-year-old turns 13 in a few weeks), I feel I don’t need to encourage them to relax. They’re quite good at that, using a combination of their phones, Netflix, slime and comfortable furniture. But it’d be nice to...

Here’s an idea I read about a few years ago that applies to headlines and subject lines. Legendary copywriter Bob Bly wrote about this ‘formula’ that his colleague Michael Masterson had developed to help understand what makes an effective headline or subject line (ie,...