Because things change so often online, inted needs to keep up. We need to keep up.
Trends evolve, technology develops and the strategies, priorities and competitors of Google, Facebook and the rest change all the time.
In Google’s case, they change their algorithms hundreds of times a year, and while most of those changes don’t affect search results a great deal, some have a huge, sudden impact on businesses all over the world.
Laws change too, and a new directive could become law and have a massive effect:
The European Parliament has voted in favour of a controversial new copyright directive that could force tech giants to do much more to stop the spread of copyrighted material on their platforms… Until now, the onus has mostly been on the copyright holders – usually the companies that produce audio, video or written content – to enforce copyright protection but under the new law this responsibility will shift onto the major platforms themselves. (wired.co.uk)
The European Union Directive on Copyright in the Digital Single Market contains two elements that place more responsibility on the social networks and have been nicknamed the “link tax” and “meme ban”.
There’s a lot to this and I’m only just learning about it myself but there’s plenty to read here to get the lowdown.
