The internet's appearance and functionality has changed a little bit since the 1990s. Here’s the Wall Street Journal’s ‘year of the net’ microsite from 1996 and this is a BBC page from 1999.

It’s the future, y'know. Also known as ‘IoT’, it’s about everything being connected, including: Washing machines Glasses in a bar Traffic lights Cars (eg ‘black boxes’ that offer cheaper insurance) Light bulbs Buildings Boats Cows Fridges Boilers Thermostats...

An often-heard mantra in the online marketing world is ‘test and measure’. Marketers often run two versions of a squeeze page and go with the more effective. They’ll change one word in the headline, the font colour or maybe a full stop for an exclamation mark, and...

A crucial component of many an internet marketing strategy, the squeeze page (may also be known as a landing page or opt-in page) is so called because it’s designed, built and optimised to do one thing: collect email addresses, or ‘squeeze’ them from people visiting...

The tool box in my shed might be the worst you’ve ever seen (some tiny screwdrivers that came out of a Christmas cracker and a knife and fork) but online there are loads of tools that I love and use often. Here are some of them: Zamzar – for file conversion: Audio...

Thirty years ago, I’d just finished school and was dreaming of working in the music industry. A few years later, that dream had led me to shovelling rat droppings for no pay while working as a runner on the shoot of a video for a below-average pop song. Levels of...

As a writer and editor, habit and creativity are the cornerstones of my work. Habits help to maintain organisation and productivity, while creativity can be a freelancer’s strongest differentiator. Mason Currey describes the work routines of 161 famous writers,...

The big fear (well, one of them) is that robots will become so clever and steal our jobs and we’ll all be doomed. It’s true that technology kills lots of jobs, and it’s also true that technology has created more jobs than it has destroyed in the past 140-odd years. In...

Websites intended for public consumption are nothing without traffic. You could set up the best site in the world but if no one sees it, you might as well open a branch of Harrods in the middle of the Sahara. Traffic is good. The right traffic is even better, as that...