An inch wide and a mile deep. That’s what I learned pretty quickly about internet marketing: identify a tight niche that interests you or you know a little bit about, and go deep into it. Having perfected the art of dancing around a pint of Guinness in my...

‘123456’ is still a popular password, as is ‘123456789’. Others are ‘qwerty’ and, my favourite, ‘password’. The trouble is that short passwords (six characters or fewer) and obvious sequences of letters or numbers can be unscrambled in seconds by...

As you've no doubt seen, Google is 20 years old today. One of the most powerful companies in the world, online and off, I believe kids need to know more about it. Yes, they know about Google Classroom, Docs, Sheets, Gmail, Drive and search, but they often...

The internet, in terms of education alone, offers so much more than just Google Classroom and udemy.com*. For example, we can learn how to do virtually anything simply by watching YouTube videos: play guitar, rewire a house or throw the javelin well enough...

My journey in internet marketing started as a daily lesson in jargon. From AIDCA to zip files, SEO, site maps and SERPs. Not only was I taking on the subject from scratch, I was also learning how to write copy for websites and products and services. I...

Here's a stat from an Ofcom report, published in April 2018: “Only half (48%) of search engine users are able correctly to identify advertising on Google, despite it being identified by a box with the word ‘Ad’ in it ” I find that staggering. I think it's...

When I sat down in 2007 to create my first site, EnglishLanguageExpert.com, I didn’t know anything about code. It’s great that British children are now being taught programming languages, as code + creativity = Facebook, Instagram, canva.com and a billion...

Today's a sad day because Chas Hodges has died. Gertcha, Wallop, The Sideboard Song, Ain't No Pleasing You and of course Rabbit: all great songs telling funny, relatable, engaging stories. As humans, we're built to respond to stories. We're entertained by...

Think of the biggest bands in the world. Now think of your favourite among them. Most people will have heard their music, maybe even bought, downloaded or streamed it. Those bands sit proudly at the top or head of what’s known as the long tail, where...

During a lunch break a while ago, I was watching Sky Sports News when a line appeared on the screen that said: Ross County unable to sell tickets online for match with Celtic because club’s website was accidentally deleted I laughed. Who’s done a thing...