An inch wide and a mile deep. That’s what I learned pretty quickly about internet marketing: identify a tight niche that interests you or you know a little bit about, and go deep into it.
Having perfected the art of dancing around a pint of Guinness in my younger years, I reckoned demand for the know-how to replicate my moves would be negligible so had to think of an alternative.
Football? Maybe. Beer? Hmmm. Anything else? I chose English in the end.
Some of the biggest, most popular, most competitive niches online are:
- Making money
- Saving money
- Gaining weight
- Losing weight
- Health
- Fitness
- Sex
- Travel
- Internet marketing
- Golf
Major niches such as those can be broken down into micro-niches. Like flowers, which breaks down into:
- Flower arranging
- Flowers for funerals
- English garden flowers
- Florists
- Flower art
- Flowers from a botanical perspective
- Flowers used in medicine
- Flowers for weddings
- Buttonholes
- Bouquets
- Floral displays
- Table settings
- Arches
- Posies
- Canopies
- Crowns
Another example: dogs –> dog training –> training for older dogs –> training for older German shepherds.
If you were to create a website or launch a business in one of the major niches you might be barking up the wrong tree as you’d probably struggle to get anywhere near the top of Google without serious financial backing and a lot of time because all the top spots relating to that industry will be taken by well-established companies with huge budgets and plenty of staff.
