Do you want to be your own boss? I realised that I did when I saw this TV ad when I was 17: I discovered that no one teaches you how to be a freelancer. You just have to work it out. Listen to others who have done it successfully, heed advice from those who know, and,...

Heard of Taboola? What about Outbrain? These two companies are responsible for the layers of ads that appear at the bottom of lots and lots of webpages, sometimes even decent ones (those "Recommended articles" and the like). They're very profitable, they're merging...

I've long been a fan of QR codes. I had one printed on the back of a T-shirt when I was working on my novel, Naughty By Nature (that didn't actually make it to Amazon). I had them printed on a couple of business cards (the same one to promote Naughty By Nature, and...

Let's say you have an idea for a business and you want to register a domain name or two for a website. How do you check to see if the names you're thinking of are actually available? One way is to go to your browser and type the name in and see what comes up. There is...

The other day I wrote about giving your eyes a rest when you're looking at screens all day. Then I heard about f.lux, which takes eye care to another level. It's software that automatically adapts the brightness of your computer's display to the time of day. Its...

It's about time I offered a definition of the humble meta title, given its importance in the world of SEO and the search engines. Title tags: HTML elements that denote the subject of a web page They're the clickable blue links that show on search engine results pages...

Not so much three little birds as three little words. Three of the most important words in copywriting are - and have always been - some of our simplest. Headlines have been found to be more effective when they're included. Adverts featuring one or more of these words...

Successful freelance writing requires that you can do theses two fundamental things: Follow instructions Adhere to style What is style? You might 'email' as 'email', but your client might prefer 'e-mail'. You might not cap up job titles but your client might. You...

A friend and colleague asked a great question recently: Do kids learn how to touch type? I believe they should be taught to touch type, for the following reasons: You can work much more quickly when you touch type, freeing up time to get more done It'd boost...

If you run a business or are launching a product, it's sometimes tempting to want to write a press release to promote what you're doing. While often effective, press releases carry negative connotations because they're too often about something boring, insignificant...