I’ve long been a fan of QR codes.
I had one printed on the back of a T-shirt when I was working on my novel, Naughty By Nature (that didn’t actually make it to Amazon).
I had them printed on a couple of business cards (the same one to promote Naughty By Nature, and another when I was raising money).
I even had a meeting a couple of years ago with Iron Maiden’s manager to convince him that they’re worth using on bottles of the band’s beer too (no joy).
I thought they’d barely come alive, and then died.
Until recently, when I saw a post on LinkedIn by my good friend Stuart, saying that “Nike are using them in store to label clothes on mannequins. You simply scan the code with your phone and it shows you where it is in the store”.
Stuart went on:
Were you aware that you could just scan QR codes with your camera?
I wasn’t, but I am now.
Maybe there’s life in them yet.
>>>Playlist<<<
