Heard of Taboola? What about Outbrain?

These two companies are responsible for the layers of ads that appear at the bottom of lots and lots of webpages, sometimes even decent ones (those “Recommended articles” and the like).

They’re very profitable, they’re merging (actually Taboola seem to have bought Outbrain), and the combined company is expected to make $2 billion in revenue next year, which explains exactly why we see those ads everywhere.

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