Yesterday, I moaned about adverts interrupting me and mentioned that I've sometimes bought as a result of effective content marketing. "Content marketing? What does that mean, Pazza?" I thought you'd never ask. It's when I've come across someone online and looked a...

A note to advertisers: You might manage to position yourself right in front of me from time to time but... I ignore you. In print. On the radio (I turn you down or I turn you off). Online. In apps. On the telly (I turn you down or I turn you off). At the football. In...

Shiana is a young musician, a very good drummer (far better than me). And the other day, we were chatting about playing live. So how do you get to the point where you're touring? I told her that the noise of the mediocre and rubbish we're awash with online means that...

Are GCSEs relevant? I'm not so sure. And even if they are, they're certainly not appropriate for every child. Plus, GCSEs might suit some subjects more than others. And that's before I even get to my own confusion about the new grading system. The A, B, C, D and E of...

There are plenty of places online to help teach young people about money, whether it's using MoneySavingExpert.com to save a few quid on their car insurance when they're older, or going to citizensadvice.org to understand the meaning of PAYE, the government's website...

The radio, as well as the internet, is a thread that runs through family life in our house. I'm always listening to:   6Music (during the day) Kiss (tends to be weekday mornings, on the school run) Radio 4 (day) Sport on 5Live (evenings and weekends) Plus:...

It's been a busy old time recently: Mrs P's been in hospital, her mum's been in rehab after two operations within a few weeks and I've even had to put air in the tyres. Work's been busy too - meetings, messages, emails - the usual. And at the end of one of the busiest...

We didn't have a Morrisons in our little corner of Hertfordshire for a long time - bear with me, it gets better - so Iron Maiden's beer, Trooper, was pretty much unavailable to me despite me being a fan of both Iron Maiden and beer. I knew of Trooper's existence via...

It's easy when you first dive in to the world of internet marketing, as I did in 2007, to be drawn in by the apparently 'easy' riches on offer, if you just 'follow these simple steps' and 'download this ebook' which will 'unlock the life of your dreams'. Of course,...

Not 24 hours after I published a post about a night at the netball, and how London Pulse might improve the experience for new fans like Mischa and me, I got something back. Not the most inspiring reply but it's a start: >>>Playlist<<<