A note to advertisers:
You might manage to position yourself right in front of me from time to time but…
I ignore you.
In print.
On the radio (I turn you down or I turn you off).
Online.
In apps.
On the telly (I turn you down or I turn you off).
At the football.
In the pub.
No, actually, those last two places are different: I’m able, for five minutes, to switch off from my daily business and routine and give you a couple of seconds of my attention.
But generally, because you haven’t earned two seconds of my attention, I won’t give you that time.
And I’m not alone.
You interrupt and we’re busy.
So we ignore you (especially on TV).
The last time I bought via a Facebook ad, I was disappointed with the product.
And I’ve never bought because I saw your ad on TV.
Alternatively, this is how I buy:
- Habit (the same products from the same supermarket, which just happens to be the closest to our house)
- Beginning with a search on Google or Amazon
- A recommendation from someone I trust online or off
- As a result of effective content marketing
>>>Playlist<<<
