If you need to use video to promote your business online, consider a couple of alternatives to YouTube. I’m not talking about a video platform with a bigger audience – of course there isn’t one. It’s the second-biggest search engine in the world after Google. I’m...

Up-sells give you the opportunity to buy a version of the same product which is larger, more luxurious or better in some way. Often offered when you’re about to make a purchase. Down-sells are offers made when you’re about to empty your online shopping basket, the...

I might have the cleanest inbox in Hertfordshire but is that going to do me any real good? Honestly? Will it help to attract clients or pay my bills? I’ve learned through hiding, procrastination and doing work that doesn’t really matter or contribute anything that the...

I flicked through the little local magazine that arrives in our letterbox every month. It’s got the usual combination of quaint, local, village news (“Have you seen missing Robin?”, “Parish clerk to step down after 15 years” and “Trio jailed for orchestrating...

One of my daughters asked me: "What's Craigslist?" "Ooh," I said. "Big question." Craigslist, I told her, was one of the big names to emerge online when things like ebay were new, and lots of people say that Craigslist triggered the beginning of the end of the...

Google Analytics tells a website’s owner huge amounts about: Who visits their site What they do when they get there How long they stay Which pages they visit Which pages they look at before leaving the site Where they are in the world What kind of device they’re using...

At the end of last month, I wrote a post that included five of the biggest universal motivators. Here are five more core human drives: reasons why we click, buy, sign up, connect, like, follow, share, save, hope, wait... you get the picture:   The drive to...

The omnishambolic shitstorm that is Brexit has highlighted many things. For example, coverage of the whole debacle online and across print and broadcast media has increased the need to teach a subject that looks at tech, media and business. For example, so kids... Can...

What’s in it for me? That’s the question the most effective webpages answer clearly when you land on them, when you’re wondering if you’re in the right place, if it’s for you. On the most effective pages and sites, you know the answer almost instantly – which is...

Over the years, I’ve started several blogs. The last time I counted, I got to seven before I stopped thinking of them all, slightly depressed. Have I maintained them all? Nope. Of course not. Nowhere near it. It’s hard enough running one blog, never mind several. Like...