At the end of last month, I wrote a post that included five of the biggest universal motivators.
Here are five more core human drives: reasons why we click, buy, sign up, connect, like, follow, share, save, hope, wait… you get the picture:
- The drive to acquire (wanting more stuff/money/etc)
- The drive to bond (the need to feel loved and connected)
- The drive to learn (this is about curiosity and wanting to know how things work, as well as what happens next)
- The drive to defend (the human need to feel safe, secure, and protected from risk and misfortune)
- The drive to feel (about wanting exciting and fulfilling experiences)
