Google Analytics tells a website’s owner huge amounts about:
- Who visits their site
- What they do when they get there
- How long they stay
- Which pages they visit
- Which pages they look at before leaving the site
- Where they are in the world
- What kind of device they’re using – desktop, tablet or mobile
- Lots more
Google Analytics is free to use and only takes a couple of minutes to set up: you get a little bit of code and put it on your site, and it sits there behind the scenes, gathering all this information.
