On the radio this morning I heard a news story saying that about a million people in the UK still use directory enquiries, and some of their calls cost up to £20. On the way to school, I naturally gave Mischa a brief explanation on the history of directory enquiries...

Why am I doing this? Good question. Because while schools teach online safety, which is obviously a very good thing, they don’t currently teach children many (any?) of the great number of positive opportunities that the internet offers, such as new ways to work and...

Effective marketing and advertising might offer suggestions. Or it might get you dreaming, fearing, scheming, planning or imagining. The best does both. Here's a print ad I saw yesterday in a magazine I rarely pick up. I thought it was great so quickly told Mischa...

How do people make money on Instagram? That’s what Shiana (elder daughter) asked me this morning, along with: How many followers do you need to make money on Instagram? I told her what I knew about one way: People with big followings have influence, hence them being...

Here’s an excerpt from my book, Mr Lizard: Metrics are how you choose to measure the things that are important to you, or how a company chooses to measure the things that are important to it, such as the number of visitors to their website, or the profit they made as...

Every January for the past few years, I’ve visited my daughters’ school and taken part in the careers fair. I stand there, like Billy No-mates, alongside people who have more traditional careers or are from big firms that are household names. But I like doing it as I...

I’ve listened to a lot of really good internet marketers since 2006. I don’t follow most of them these days – they’ve either disappeared (maybe retired or died), or they teach things I’m not really interested in any more. Or I’ve just decided that I can only follow a...

I’ve blogged before about jobs that are emerging that didn’t exist even just ten years ago. Jobs including ‘influencer’. For those jobs that can be described as ‘creator’, there’s an idea which Kevin Kelly wrote about in 2008: To be a successful creator you don’t need...

I’d suggest that schools don’t encourage creativity very much or very well but, as a freelancer, I reckon it’s our greatest differentiator. Related to creativity is diversity and I liked what I heard recently from Keith Weed, chief marketing and communications officer...