How do people make money on Instagram?
That’s what Shiana (elder daughter) asked me this morning, along with:
How many followers do you need to make money on Instagram?
I told her what I knew about one way:
- People with big followings have influence, hence them being influencers
- Young people spend more time on social media and watching Netflix and less time watching linear TV (traditional channels)
- Advertisers always go where the people they’re trying to reach spend time, hence why more money is now spent on digital advertising and less on TV advertising
Advertisers have the brands and the cash but not the audience, and influencers have the audience and like cash.
And they can help advertisers get their brands in front of lots of people (companies like this one connect the sides).
On the other question – how many followers do you need to make money on Instagram? – maybe 1,000 would do it.
It’s not just the size of the following. It’s also to do with the closeness of the relationship between influencer and fans and how engaged those followers are.
