Starting out as a freelance copywriter, should you specialise in a particular subject or be a generalist, a jack of all trades?
You might identify where your talent as a writer or editor lies by doing a SWOT analysis.
Also, bear in mind that there are lots of copywriters who want to write about music, film, fashion, travel and food, but far fewer with expertise and experience in industries such as insurance, finance, telecoms and law.
By specialising in one of these industries you might be able to find more opportunities to earn.
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