Dead End Street

by | May 31, 2019 | 0 comments

When a reader gets to the bottom of your webpage, what do they see? What do you want them to do? It could be any of these: Click for more details Buy something Sign up to your newsletter Claim their free offer Read your next article Follow you on social media Whatever...

Everybody (All Over the World)

by | May 29, 2019 | 0 comments

When creating something – a book, for example – and somebody asks you, “Who’s it for?” it might be tempting to answer by declaring, “Everybody!”, with boundless enthusiasm. The truth is, nothing’s for...

Hello Happiness

by | May 28, 2019 | 0 comments

As you might have noticed, I like to promote creativity for a few reasons, and now “groundbreaking research” commissioned by BBC Arts suggests that “even the briefest time spent on a creative pastime such as painting, pottery or playing the piano,...

I Can See For Miles

by | May 27, 2019 | 0 comments

There’s a lot to be said for working on your business as well as in your business. That can involve a few things, including: Setting goals and planning how to achieve them Working out a strategy to accomplish a particular task or complete a project Establishing...