The five biggest universal motivators
The five biggest universal motivators, listed below, lie behind copywriting, advertising, marketing, graphic design, product design and more. They are: Beauty Safety Lust Fear GreedHow do children currently learn about the internet?
How do children currently learn about the internet? By using it for pleasure But what is ‘it’ in this context? Only social media? By using it for homework But are they taught how to use Google using advanced search or tools, to show results only from the past year,...The demise of HMV
If there’s one thing that the demise of HMV has reminded us it’s that change is automatic but progress is not. The company stood still and acted as if the digital revolution wasn’t happening. It could be argued that their executives acted with arrogance, clinging to...Freemium
A business model often found online Combines ‘free’ and ‘premium’ Users benefit from free features but must pay for additional features Many companies offering freemium products increase their user base by giving incentives for referring friends More successful than...PP on LinkedIn
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