Whole lot of life

by | Oct 31, 2018 | 0 comments

According to Ofcom, people in the UK now check their smartphones, on average, every 12 minutes of the waking day. Like checking email on a desktop or laptop throughout the day, looking at our phone so often is pointless, to a large extent, because usually...

Tailored marketing

by | Oct 30, 2018 | 0 comments

I recently paid to go to a marketing event, a talk by a well-known expert and several others who I believed would also be worth listening to. I thought it was about time I went to such an event to see what’s working today in the world of internet marketing, and...

Exams, schools and inted

by | Oct 29, 2018 | 0 comments

A recent newspaper article talked about how special educational needs are being excluded to boost exam results and how exams are outdated and UK governments’ obsession with them is misguided. Exams do not educate children. A reader commented: Children are being...

Measuring online advertising

by | Oct 28, 2018 | 0 comments

John Wanamaker was a US merchant who died in 1922 and is believed to have said: Half the money I spend on advertising is wasted. The trouble is I don’t know which half. Others reckon he was wrong, and say the vast majority of ad-spend is wasted. So how do advertisers,...

GAFA and open-top buses

by | Oct 27, 2018 | 0 comments

I’d encourage kids to explore the internet, to make the most of everything that’s on offer to help them live the best, happiest, most fulfilling life they can, whatever that is. To visit only or largely GAFA-owned sites (Google, Apple, Facebook, Amazon) is the online...