Harrods in the desert

Websites intended for public consumption are nothing without traffic. You could set up the best site in the world but if no one sees it, you might as well open a branch of Harrods in the middle of the Sahara. Traffic is good. The right traffic is even better, as that...

An inch wide and a mile deep

An inch wide and a mile deep. That’s what I learned pretty quickly about internet marketing: identify a tight niche that interests you or you know a little bit about, and go deep into it. Having perfected the art of dancing around a pint of Guinness in my younger...

Passwords

‘123456’ is still a popular password, as is ‘123456789’. Others are ‘qwerty’ and, my favourite, ‘password’. The trouble is that short passwords (six characters or fewer) and obvious sequences of letters or numbers can be unscrambled in seconds by brute-force cracking...

Google at 20

As you’ve no doubt seen, Google is 20 years old today. One of the most powerful companies in the world, online and off, I believe kids need to know more about it. Yes, they know about Google Classroom, Docs, Sheets, Gmail, Drive and search, but they often...

Value

The internet, in terms of education alone, offers so much more than just Google Classroom and udemy.com*. For example, we can learn how to do virtually anything simply by watching YouTube videos: play guitar, rewire a house or throw the javelin well enough to win...