If the product’s free, you’re the product
Why is Facebook free? Because advertisers can get in front of every single one of its 2.27 billion monthly active users. And Facebook can do what it wants with your content. If the product’s free, you’re the product.Inted: it’s clearly not just for kids
On the radio this morning I heard a news story saying that about a million people in the UK still use directory enquiries, and some of their calls cost up to £20. On the way to school, I naturally gave Mischa a brief explanation on the history of directory enquiries...Why am I doing this?
Why am I doing this? Good question. Because while schools teach online safety, which is obviously a very good thing, they don’t currently teach children many (any?) of the great number of positive opportunities that the internet offers, such as new ways to work and...An effective ad
Effective marketing and advertising might offer suggestions. Or it might get you dreaming, fearing, scheming, planning or imagining. The best does both. Here’s a print ad I saw yesterday in a magazine I rarely pick up. I thought it was great so quickly told...PP on LinkedIn
PP on Twitter
