When Amazon started, 25 years ago, Jeff Bezos made his intentions clear in six letters: Amazon’s name.
He didn’t call it book.com (assuming that domain name was still available at the time) or similar.
Instead, he chose the name of the world’s greatest river, which handily includes the letters A to Z to conveniently encapsulate everything sold on Amazon.com, Amazon.co.uk, Amazon.de, Amazon.fr, and so on.
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