Pazzardous Material Vol 42

The week’s posts on a single page (most recent at the top):

Positive Education

The book I’ll self-publish before the end of this year is the 11th I’ll have worked on in some capacity.

What’s it about?

Good question.

It touches on:

  • Personal battles
  • Family relationships
  • Parenting
  • Impostor syndrome
  • Fulfilling potential
  • Formal education, and how we should be teaching kids about the internet’s boundless opportunities as well as its dangers
  • Inted – internet education – and how it incorporates tech, creativity and business (especially. freelancing)
  • Marketing
  • Social media
  • Copywriting
  • Design
  • Websites
  • Smartphones
  • Security
  • Google
  • Amazon
  • Money management
  • The future

I realise that that list is way too long. So what’s it really about, in a nutshell?

At its core, it’s about empowering kids with positive internet education, because to learn about the internet is to learn about life.

 

What U Need

I found an image on my laptop recently that’s pretty useful:

If only I’d seen it before 2007, when I embarked on training to be a driving instructor but really wanted to be a professional writer.

What I had was two plan As – one ridiculous and the other protected.

 

Broken Stones

I log in to this site to publish this post and decide to look more closely, finally, at the SSL errors that are showing. When looking at the front of the site, as you are now, it’s not at all obvious that there’s a problem:

But on the inside, errors are showing:

The first thing that strikes me is that three of those errors aren’t really errors at all.

They’re alerts designed to look like errors to make people buy their premium product (the kind of tactic that ensures that I never buy their premium product).

The other error, “WordPress 301 redirect enabled. We recommend to enable the .htaccess redirect option on your specific setup”, will lead to the day’s dullest Google search to find a solution that clears up no apparent problem to you, my esteemed reader, or indeed me.

Thank you for reading. As you were.

Funky Kingston

I came across a site today which was great for cropping images: befunky.com:

Just type in the dimensions you need, click the box to lock the aspect ratio, then maybe move the grid to get the best part of the image, then hit save. Job done.

 

Figure It Out

It’s Sunday evening, I’m relaxing at home and I have a decision to make that’s testing my patience:

Is the comment that’s just arrived on this very blog genuine or a load of old spam?

 

 

What are the signs that it might be?

  • The exuberant “Hey!” at the beginning. If you’re real, curb your enthusiasm.
  • I didn’t leave comments like this (impersonal and badly written) when I was “a fresher in this industry”.
  • The name – Yori Chan – doesn’t match the email address or the URL

So, sorry Mr Chan/John Smith-Yo, I’m calling you spam and canning you.

 

Fame

There’s a great book by Seth Godin called Purple Cow. It’s about being remarkable and how we should aim for this in business because being boring doesn’t get you noticed, you’re left blended into the crowd. Vanilla rather than Marmite.

Take Banksy for example. He’s remarkable. Remarkably famous, rich, mysterious, talented… The list goes on.

I’m probably more Post Officey – just as busy but not quite as famous or rich. But I am hopefully working towards something slightly more standout than vanilla.

 

Killing in the Name

When Amazon started, 25 years ago, Jeff Bezos made his intentions clear in six letters: Amazon’s name.

He didn’t call it book.com (assuming that domain name was still available at the time) or similar.

Instead, he chose the name of the world’s greatest river, which handily includes the letters A to Z to conveniently encapsulate everything sold on Amazon.com, Amazon.co.uk, Amazon.de, Amazon.fr, and so on.

>>>Playlist<<<

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