Nir Eyal used to show tech companies how they could get and keep people’s attention. He wrote a book on it called Hooked: How To Build Habit Forming Products.
The “hook model” he developed advocates building a “mind monopoly” by associating a product with internal emotional triggers, such as loneliness or a fear of missing out. The developer’s goal is that people are triggered to use the product “with little conscious thought”. (source)
Whether we’re now guilty of addiction to social media and our phones, or overuse or distraction, there’s clearly a bit of an issue.
Eyal has written a new book, telling us how to break the habit: Indistractable: How To Control Your Attention And Choose Your Life.
“We need a new skill set,” he says.
I’ll read it and let you know what I think.
>>>Playlist<<<
