Ofcom recently published its annual study of UK adults’ media use and attitudes, Adults: Media use and attitudes report 2019.
Two things (among many) from elsewhere in the report that strike me as needing urgent attention:
Newer users tend to be less likely than established users to possess critical awareness of media and online services. For example, they are less likely to be aware that the results returned by search engines may contain inaccurate or biased information (38% vs. 60% for established users).
In order to understand the barriers to takeup, we ask those who do not use the internet their reasons for not going online; more than half say they do not see the need or “it’s not for people like me” or they are not interested. Just over one in five mention a reason for non-use relating to it “being too complicated” while 15% mention a cost-related reason.
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