When Google ranks pages after crawling and indexing them, it does so according to more than 200 different factors.
The three most important are:
- Content
- Backlinks (links that point to the page from other websites)
- RankBrain, Google’s machine-learning technology
No one outside Google knows with absolute certainty what all 200 factors are, and Google doesn’t publish an official list, but to see what they’re likely to be, click here.
