The three layers of the internet

by Paul Parry | Oct 26, 2018 | 0 comments

Google bots do three things: they crawl, index and rank webpages. But when we Google something, we’re only scratching the surface of information online. Google reckons their search results draw from as little as four or five per cent of what’s available...

A bootstrapped unicorn

by Paul Parry | Oct 25, 2018 | 0 comments

A bootstrapped unicorn. I recently read that in an email I received. It’s possibly the most ‘internet’ phrase I’ve ever read. Was it the beginning of a joke: a bootstrapped unicorn walks into a bar… Then I wondered what it actually means. Come on, I thought, I...

How not to attract repeat customers

by Paul Parry | Oct 24, 2018 | 0 comments

I was in a pub one evening, standing at the bar, and the bloke next to me started telling me a story: I was in a pub one evening, standing at the bar, and the barmaid came to serve me. ‘What would you like?’ she asks. ‘A pint and a sandwich, please.’ ‘Ok,’ she says,...

Reading lessons from Dr Seuss

by Paul Parry | Oct 23, 2018 | 0 comments

I read a book one weekend, with my younger daughter Good old Dr Seuss. Read his stories? You ought to. This book in hand, containing four tales in all Full of wordplay, full of lessons For me, for us all.   About the Sneetches we were reading Our knowledge we...

‘I want to be my own boss’

by Paul Parry | Oct 22, 2018 | 0 comments

Inspiration can come from anywhere and I love the fact that YouTube exists not because it means I can watch cats on skateboards but because I can revisit old TV ads that I remember fondly and struck a chord with me. Below is an old TV ad for the Prudential from 1989...