A bootstrapped unicorn.
I recently read that in an email I received. It’s possibly the most ‘internet’ phrase I’ve ever read.
Was it the beginning of a joke: a bootstrapped unicorn walks into a bar…
Then I wondered what it actually means.
Come on, I thought, I know this.
Bootstrapped means funded by the founder from her or his personal cash or from what operating profit there is, and unicorn refers to an online business that’s worth a few quid. Or, as Google tells me, “a start-up company valued at more than a billion dollars, typically in the software or technology sector.”
