Hallelujah

There’s a new page on the website. It’s part of a basic funnel I’ve set up: The aim is to get traffic via a new Instagram page, @the_insta_book_club, where I’ll be sharing the new book If people are interested in what I have to say, hopefully...

Fish & Chips

I wrote an article a few years ago which I published on LinkedIn called Be more cod: your success as a freelancer depends on these essentials. It was based on a Billingsgate trader’s assessment of the pollock and the cod. “Lovely piece of fish,” he...

Love Spreads

What makes things go viral? What makes content spread online rapidly and widely? Actually, who am I to answer that, given that nothing of mine has ever gone viral? I’ve had one or two pieces that got shared quite a lot, but that’s not the same as going...

Bonfire

More fuel for the bonfire arrived this morning. I’d been sent a connection request on LinkedIn a day or two ago, and I accepted as I usually do. And then this spammy approach came in (so bad it makes me think it was produced by a bot): Why’s it so bad? My...

Creation

It’s been 6 Music’s All Day Rave today, which I’ve enjoyed with Shoelace (might explain why this post is a tad late). And trawling through Twitter I came across a video about how and why the Hacienda was created, with an interview by the designer:...