What makes things go viral? What makes content spread online rapidly and widely?
Actually, who am I to answer that, given that nothing of mine has ever gone viral? I’ve had one or two pieces that got shared quite a lot, but that’s not the same as going viral.
So I’m not going to try and pretend this is written from first-hand experience.
Instead, I’ll suggest a post by Derek Halpern, who I’ve followed for years, in which he talks about seven reasons why a piece of content might go viral. Derek does know. The link to the post is below these:
- People talk about (and share) things they remember
- People talk about (and share) things that matter
- People talk about (and share) things that deliver practical value
- People talk about (and share) things that project who they want to be to their friends
- People love to talk about (and share) controversial things
- People talk about (and share) things that other people talk about (and share)
- People talk about (and share) things that entertain them
Derek’s post is here (and here’s another from him on the same subject).
>>>Playlist<<<
