One comma matters:
I’d published the post, shared it on Twitter and added it to both the draft of the weekly that’ll go out on Thursday and the single page that contains all the week’s posts.
But there was a problem: a comma was missing.
So I edited and republished the post, deleted the tweet and shared the post again, this time with the correct punctuation, and corrected the single-page (the email draft contained only a title, link and summary of the post).
Why? It’s only a comma, after all.
Because I’m an editor by profession and people pay me to spot and correct these things, so it doesn’t look good if I miss (or, worse, notice but ignore) such errors in my own copy.
Everything we do that the public sees is marketing.
>>>Playlist<<<
