A very good friend asked me recently about how his daughter might be able to make money from her Instagram profile, @britishthrowbacks. It had 73,000 followers. Less than two weeks on, it has almost 82,000. Amazingly, the account’s only been up and running for five months.
I offered a few suggestions and asked Some Really Really Really Cool Woman 
(not her real name) who knows about these things and works in the brands/influencers industry.
Her suggestions were brilliant, current, knowledgeable and comprehensive. All the things she said made me sound outdated, and reminded me how much I don’t know and how quickly things change:
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Think about making content she thinks brands would like
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Tell her to pick her favourite brands that she’d like to partner with and make some content with them in mind
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Reach out directly to those brands
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She could also sign up to automated platforms (eg Tribe, Takumi, Buzzoole), not the most ethical route (they often don’t pay brilliantly and the influencer has to do all the work before they even know if they’ll get the brand deal, and the influencers also sign away their rights to content) but could be a good starting point into the world of monetisation
>>>Playlist<<<
