Don’t Make It Difficult

Scan, skim, “What’s in it for me?”. That’s how people read your content as they work out within a few seconds if it’s for them or not. So make it easy to read, using: Images Graphics Bullet points Headings/sub-heads White space Paragraphs...

Got The Time

It’s worth reminding kids that we can always earn more money but we can’t make more time. Just like there are two ways to learn, there are also two ways to use our time at work: Cherry-picking Blocking Cherry-picking: having a scheduled list of tasks and...

Yesterday

Yesterday was a big day for progress on my book as I began a serious edit of the first draft (rather than the light stuff I’ve being doing up to this point). Here’s what I did and how I worked: Opened the Word doc containing the draft (about 27,000 words)...

Ain’t Got Far to Go

I’m a big fan of listening. More specifically, I’m a big fan of the art of listening. I find it helps in life, generally, and as a freelancer, specifically (when following instructions and briefs, for example). I was waiting for a mate, Big Jon – the man who is very...

54-46 (That’s My Number)

When self-publishing a book, ISBNs (International Standard Book Numbers) are an optional extra. It’s a good idea to buy a batch of numbers if you want to make your book available to sell, but… There’s no legal requirement in the UK or Republic of Ireland...