Walls Come Tumbling Down

There are few (if any) better ways to convince people to use your company or buy your products than by providing praise from your satisfied customers. Before would-be customers commit to something they haven’t used or bought before, particularly if it comes at a...

Got To Be Real

On holiday, I thought it’d be a good idea to pick up bits of driftwood and put inspirational lines on them so people to hang them in their home. Then I wondered about expanding the idea to include fabric and other materials, as well as wood. And I suggested to...

Spectrum (Say My Name)

My mate Big Jon, who designs my books’ covers, said to me once that marketing is like pushing a wheelbarrow: Without effort, it won’t go anywhere. But as someone who’s naturally shy, my wheelbarrow usually stays in the shed. How nice it was then to...

Abide With Me

I’m a lucky boy. While I didn’t have the best relationship with my dad, I was very fortunate in some respects. Here’s one: Through his job, he was given two tickets to every event at Wembley (Stadium, Arena and Conference Centre), except the FA Cup final, when he was...

Move Your Body

A word on the book I’m writing: I’ve done some significant work on it this morning. I got up at 5.30 and focused on what I want to achieve with it so began by asking again: Who’s it for? What’s it for? Setting the alarm so early on a Sunday morning means I’m going to...