by Paul Parry | May 2, 2019 |
There are few (if any) better ways to convince people to use your company or buy your products than by providing praise from your satisfied customers. Before would-be customers commit to something they haven’t used or bought before, particularly if it comes at a...
by Paul Parry | May 1, 2019 |
On holiday, I thought it’d be a good idea to pick up bits of driftwood and put inspirational lines on them so people to hang them in their home. Then I wondered about expanding the idea to include fabric and other materials, as well as wood. And I suggested to...
by Paul Parry | Apr 30, 2019 |
My mate Big Jon, who designs my books’ covers, said to me once that marketing is like pushing a wheelbarrow: Without effort, it won’t go anywhere. But as someone who’s naturally shy, my wheelbarrow usually stays in the shed. How nice it was then to...
by Paul Parry | Apr 29, 2019 |
I’m a lucky boy. While I didn’t have the best relationship with my dad, I was very fortunate in some respects. Here’s one: Through his job, he was given two tickets to every event at Wembley (Stadium, Arena and Conference Centre), except the FA Cup final, when he was...
by Paul Parry | Apr 28, 2019 |
A word on the book I’m writing: I’ve done some significant work on it this morning. I got up at 5.30 and focused on what I want to achieve with it so began by asking again: Who’s it for? What’s it for? Setting the alarm so early on a Sunday morning means I’m going to...