On holiday, I thought it’d be a good idea to pick up bits of driftwood and put inspirational lines on them so people to hang them in their home. Then I wondered about expanding the idea to include fabric and other materials, as well as wood.

And I suggested to Shiana and Mischa that we could try to make a business out of it by selling them on Etsy and advertising on Instagram.

One of us was going to be in charge of making the products, another in charge of promoting them online and someone else would look after the whole operation and we were going to be incredibly, unbelievably successful.

Except we weren’t.

The idea kind of got lost and we didn’t even start. That Lennon lyric springs to mind again:

Life is what happens to you while you’re busy making other plans.

To make it work – to make any idea work – you have to be realistic. It needs breaking down into each of its components, people’s roles need to be identified and tasks scheduled. Then chuck in bucketloads of discipline, perseverance, determination and positive action, and you might just have some fun with it.

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