Websites in the ’90s

by | Oct 9, 2018 | 0 comments

The internet’s appearance and functionality has changed a little bit since the 1990s. Here’s the Wall Street Journal’s ‘year of the net’ microsite from 1996 and this is a BBC page from 1999.

The internet of things

by | Oct 7, 2018 | 0 comments

It’s the future, y’know. Also known as ‘IoT’, it’s about everything being connected, including: Washing machines Glasses in a bar Traffic lights Cars (eg ‘black boxes’ that offer cheaper insurance) Light bulbs Buildings Boats Cows Fridges Boilers Thermostats...

‘Test and measure’

by | Oct 6, 2018 | 0 comments

An often-heard mantra in the online marketing world is ‘test and measure’. Marketers often run two versions of a squeeze page and go with the more effective. They’ll change one word in the headline, the font colour or maybe a full stop for an exclamation mark, and...

The squeeze page

by | Oct 5, 2018 | 0 comments

A crucial component of many an internet marketing strategy, the squeeze page (may also be known as a landing page or opt-in page) is so called because it’s designed, built and optimised to do one thing: collect email addresses, or ‘squeeze’ them from people visiting...