“Kill your babies.”
As analogies go, this one’s fairly unpleasant.
It means don’t be scared of killing off or moving away from an idea or project that’s close to your heart. If it’s not right, not working or not for you, move on. It’ll be painful, of course it will. But it’s for the best. And you know it, deep down.
It’s the same thing as sunk costs: doesn’t matter if you’ve invested a load of money in something. If it’s not working out for you, why continue with it simply because of what you’ve already spent on it?
If it’s not right, not working or not for you, move on.
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