When a reader gets to the bottom of your webpage, what do they see? What do you want them to do?
It could be any of these:
- Click for more details
- Buy something
- Sign up to your newsletter
- Claim their free offer
- Read your next article
- Follow you on social media
Whatever you want them to do, give them a call to action. Tell your reader exactly what you want them to do. Avoid letting people get to the end of your page and finding nothing but a dead end.
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