- A business model often found online
- Combines ‘free’ and ‘premium’
- Users benefit from free features but must pay for additional features
- Many companies offering freemium products increase their user base by giving incentives for referring friends
- More successful than free trials because people have become wary of difficult cancellation processes and prefer indefinite free access
- Examples of companies using the freemium model: Canva, Dropbox and Malwarebytes
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