Worldviews are complicated and vary as much as people themselves.
They determine why we do the things we do, and can be based on the philosophies, beliefs, emotions, understanding, intentions, morals, knowledge or values (or a combination of these) of a person, business, authority or group.
And they matter in the context of the internet:
- Why do you get spam or phishing emails? Because the sender has a worldview made up of particular morals and intentions that deem it acceptable to mislead and defraud people
- Why might the big social media companies allow material to stay on their platforms when authorities plea for them to take it down? Possibly because those companies profit from their users’ attention. Their worldview, it could be argued, attaches a greater importance to profit than what others see as ‘the right thing to do’
- Why might governments want their citizens to hear some voices and opinions more than others?
- Why do I share what I know about the internet and running a small business and self-publishing?
- Why is Wikipedia free?
- Why might Amazon’s customer service be better than Google’s?
We – people businesses, authorities and groups – do the things we do because of how we see the world, and what we want from it or to do with it.
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