I’ve been asked a few times by friends and clients to assess their websites.
So, what sort of things am I looking at and reporting on?
Here’s a list:
- Who’s it for?
- Is it obvious?
- How is it designed for them?
- Does the language resonate with this group?
- Does it speak of ‘us’ and ‘we’ or ‘you’?
- What’s it for?
- Is it obvious?
- What is the site trying to get visitors to do? (Eg sign up to a list, buy something, present further information)
- UX – is it good?
- Is it easy to navigate?
- Does the site look ‘human’ or too corporate or stale?
- Is it linked to any social media accounts and activity?
- Does the site look current or outdated?
- Is analytics/tracking code installed?
- Is the site set up to collect email addresses?
- Has any thought gone into on-page SEO?
- For example, is every title tag unique?
- Are the calls to action well written?
- Does it make you want to come back?
>>>Playlist<<<
