How not to persuade:
- I booked a three-night stay in a Warsaw hotel for a colleague
- He travels, stays and leaves
- I receive an email to rate my stay (that’s OK, I expect that, and they don’t know it wasn’t for me)
- One line in the email – “You only have until 12 August 2019.” – tells me that this is about and for booking.com, not me.
Urgency works as a copywriting device when someone’s trying to convince us that we need this nice new thing, and we need it now, before the price goes up, before stock runs out or before all your friends leave you behind.
It doesn’t work when someone else tells you to hurry up because it’s more convenient for them.
>>>Playlist<<<
