Pazzardous Material Vol 33

The week’s posts on a single page (most recent at the top):
 
 

Business

I’ve used business cards to promote my books, to encourage people to sponsor me and I’ve even used them for business.

Two things:

Firstly, I don’t use Vistaprint any more. I pay a professional (Big Jon) to design them and use printed.com (not an affiliate link) to print them

Secondly, whichever service you use for business cards, I’d suggest paying a bit extra for good quality card (it doesn’t have to be very thick, just thick enough so that the cards don’t feel cheap and, therefore, make you/your company feel cheap), and I’d also pay a bit extra so that Vistaprint’s name doesn’t appear on there – you’re probably not buying them to promote Vistaprint.

 

Epic

I tend to like big ideas, epic projects and goals that go beyond the norm.

So when I was learning about blogging, and came across this post – Write epic shit – it stayed with me.

If you read just a single article about blogging, I recommend this one.

 

Information Critic

I’ve been asked a few times by friends and clients to assess their websites.

So, what sort of things am I looking at and reporting on?

Here’s a list:

  • Who’s it for?
    • Is it obvious?
    • How is it designed for them?
    • Does the language resonate with this group?
    • Does it speak of ‘us’ and ‘we’ or ‘you’?
  • What’s it for?
    • Is it obvious?
    • What is the site trying to get visitors to do? (Eg sign up to a list, buy something, present further information)
  • UX – is it good?
    • Is it easy to navigate?
  • Does the site look ‘human’ or too corporate or stale?
  • Is it linked to any social media accounts and activity?
  • Does the site look current or outdated?
  • Is analytics/tracking code installed?
  • Is the site set up to collect email addresses?
  • Has any thought gone into on-page SEO?
    • For example, is every title tag unique?
  • Are the calls to action well written?
  • Does it make you want to come back?

 

Picture This

Adding pictures or graphics to the interior pages of my books has always been a bit of an issue for me because the resolution of almost every image I’ve wanted to use has been too low.

And then it becomes a hassle to get the book past Amazon’s publishing system and I get bored and frustrated so just move on.

I’d probably include a few screenshots in my forthcoming book to help illustrate some of my points but I know I’ll end up just describing them instead as it’s much less work.

 

Finally

Finally, I’ve been adding lots of the posts I’ve written on these pages to the first draft of the book.

And as I do so, it’s becoming clear that the book will almost certainly consist of three sections:

  • Inted – the thinking behind the campaign and ideas on what I think needs to be taught and why
  • Sub-publishing – a guide to how I’m actually putting the book together and getting it on to Amazon as both an ebook and a print-on-demand paperback
  • My personal story – why I started writing in the first place and the driving force behind much of my work today

 

With A Little Help From My Friends

When I think about how brilliantly the internet and mobiles enable us to maintain numerous close personal relationships in many places, I’m reminded of Dunbar’s number.

First proposed in the 1990s by British anthropologist Robin Dunbar, his suggestion is that the maximum number of people that humans can comfortably maintain stable relationships with is 150 (also discussed by Malcolm Gladwell in his book, The Tipping Point).

Dunbar explained it as:

The number of people you would not feel embarrassed about joining uninvited for a drink if you happened to bump into them in a bar.

 

Reasons To Be Cheerful (Part 3)

Bob Parsons is the founder of GoDaddy, one of the world’s most famous hosting companies.

While I’m not really a fan of GoDaddy (I’ve used Hostgator* for years), I am a fan of his 16 rules. His final point is:

There’s always a reason to smile.
Find it. After all, you’re really lucky just to be alive. Life is short. More and more, I agree with my little brother. He always reminds me: “We’re not here for a long time, we’re here for a good time!”

*affiliate link

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