In the 17 months since launching video features, LinkedIn has enjoyed a boost in traffic and revenues.

Live video – already prominent on YouTube (obviously), Facebook and Twitter – has been a “big request” for the LinkedIn big cheese so they’ve launched LinkedIn Live, the social platform’s service that gives individuals and businesses the ability to broadcast real-time video.

Incredibly, there doesn’t seem to be a video produced by LinkedIn that explains or announces this news so here’s one I haven’t watched made by some other people:

 

Smile

Ever heard of Amazon Smile?

No, I hadn’t until recently.

Buy things at smile.amazon.co.uk instead of just amazon.co.uk and Amazon donates part of the purchase price to your favourite charity, as long as it’s registered with the Charity Commission of either England and Wales, Scotland, or Northern Ireland.

Amazon donates 100 per cent of the donation amount generated from eligible purchases.

Read more here.

 

DILLIGAF

“A new pingback is waiting for your approval” – the message I got in two emails and when I logged in to the backend of this site.

A new pingback.

What’s a pingback?

I’d always put off Googling the word every time it’d come up in the past but now’s the time, I thought.

My instinct had been right. It’s as dull and boring to me as it sounds. And it confuses me.

Here’s a definition:

A pingback is a special type of comment that’s created when you link to another blog post, as long as the other blog is set to accept pingbacks.

And this page suggests that 90% of these things are spam.

Yawn.

So I’ll mark it as spam and move on.

As you were.

Bonkers

I was recently prepping one of the Pazzardous Material emails that I send out on a Thursday and wrote “pp.com” a couple of times.

I’d better just check, I thought, that pp.com doesn’t actually exist and lead to some dodgy site involving goats, so I typed the domain into the browser.

I was shocked.

No naked goats, but this:

“For just $13,800,000”. Like it’s the bargain of the week.

 

Take A Chance On Me

We all need help from time to time, especially when we’re starting out in a career.

And we all get at least one big chance, sooner or later – we just have to be aware enough to recognise it and brave enough to take it.

The big chance can take a while to materialise after you’ve done a bit of ground work, but that’s OK. It’s normal.

I’d suggest, though, that you respond to people when they’ve been nice to you, even if all they’ve done is say thanks for sending your CV and they’ll be in touch as soon as something suitable comes up.

 

Joy – Kokiri Remix

Starting out as a freelance copywriter, should you specialise in a particular subject or be a generalist, a jack of all trades?

You might identify where your talent as a writer or editor lies by doing a SWOT analysis.

Also, bear in mind that there are lots of copywriters who want to write about music, film, fashion, travel and food, but far fewer with expertise and experience in industries such as insurance, finance, telecoms and law.

By specialising in one of these industries you might be able to find more opportunities to earn.

 

We Can Work It Out

Whatever you want to do as a freelancer, it’s worth spending time on a SWOT analysis to identify your:

• Strengths
• Weaknesses
• Opportunities and
• Threats

This should be an honest assessment of what you offer, areas where you might be lacking, opportunities in your industry, because of your experience or people you know, and internal and external pressures.

Loads more info here.

 

>>>Playlist<<<

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