Pazzardous Material Vol 48

The week’s posts on a single page (most recent at the top):

Creation

It’s been 6 Music’s All Day Rave today, which I’ve enjoyed with Shoelace (might explain why this post is a tad late).

And trawling through Twitter I came across a video about how and why the Hacienda was created, with an interview by the designer:

That, to me, is the beauty of creativity in a nutshell: taking ideas, objects or people beyond their intended or conventional context to produce something new and inspiring.

 
 

Speak Like A Child

I tried to learn Spanish last year. I grasped about four words.

I also learned a simple but valuable lesson when it comes to trying to speak another language:

Aim for communication rather than perfection.

I used a couple of apps and this video:

 
 

The Man With The Red Face

Sometimes, the internet’s brilliant for nothing other than giving us a laugh.

One of my personal favourites is this:

What’s the lesson here? Probably that life experience goes a long way.

 

Play The Game

Do kids know how Facebook and the other big social media platforms make money?

Do they know why they make money?

These days, it costs money if an individual or organisation wants to put a Facebook post in front of a few people. Without paying, the post won’t reach as many people.

A few years ago, however, we’d post something and it’d reach a much higher proportion of our connections.

Here’s an excerpt of what a great friend of mine, Stuart Conroy, posted on LinkedIn recently:

The current trend on Instagram of small businesses suddenly suffering from algorithm changes is nothing new.

It’s painful for small businesses especially those that have previously generated profits from a low cost base.

It was free to get exposure, the platform built its audience and content providers, then the platform increased its monetisation model and in most instances, if you’re not paying you’re not playing.

Same thing happened with Google.

Same thing happened with Amazon.

Same thing happened with Facebook.

(Twitter is just a different beast altogether but 86% of their revenue comes from advertising).

Same thing is happening with this platform.

If you’re relying on one channel and you have the trick right now for reaching your audience for free, simply bear in mind that it won’t last forever and plan for the days when you will need to be paying to reach those same people or increasing your engagement levels.

The landlords of the online world won’t give you a rent free period forever.

 

There Goes The Fear

I got a bit excited and added my recently registered domain to my new Instagram account:

I haven’t yet built a new page – that’ll come soon – but, as I wrote here suggesting something along these lines, I have set up theinstabook.club (which cost me about a pound) to forward to this very blog.

Now I’m thinking that I might put some or all of every chapter on Instagram, like I put every word of Naughty By Nature on Twitter:

PS I scheduled this post to go out at 18:08 as today is mine and Mrs P’s 18th wedding anniversary. See, Shoelace – I can do romance 😉 x

 

Anybody’s Answer

Yesterday I wrote a post about Quora.com, a great resource for asking questions.

There’s another great site I’ve used to find what questions people are asking, in the vague hope of being able to answer them via a website or book or something: AnswerThePublic.com:

It’s great for early-stage keyword research and getting an idea of what your customers might be typing into Google to find information.

 

Can You Feel The Force

I could’ve gone with all sorts of songs for today’s post – I was looking for a track whose title is a question, and there are loads, but I didn’t really fancy Do You Know the Way to San Jose? or Who’s Zoomin’ Who?.

So I went with Can You Feel The Force? because it reminded me of the time when I worked at HMV Brent Cross and a customer asked if we had Can You Feed the Horse.

Anyway, why the need for a question?

Because yesterday I had an email from Quora.com

…telling me that someone had commented on my answer to: “What is the best way to approach Bloomberg BusinessWeek if I would like to write a blog for them?”.

I’d forgotten I’d answered any questions on there, and this one was from 2016. But I thought it was worth sharing in case you didn’t know about Quora and can find some value there.

You can read my answer here.

 

>>>Playlist<<<

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