Do kids know how Facebook and the other big social media platforms make money?
Do they know why they make money?
These days, it costs money if an individual or organisation wants to put a Facebook post in front of a few people. Without paying, the post won’t reach as many people.
A few years ago, however, we’d post something and it’d reach a much higher proportion of our connections.
Here’s an excerpt of what a great friend of mine, Stuart Conroy, posted on LinkedIn recently:
The current trend on Instagram of small businesses suddenly suffering from algorithm changes is nothing new.
It’s painful for small businesses especially those that have previously generated profits from a low cost base.
It was free to get exposure, the platform built its audience and content providers, then the platform increased its monetisation model and in most instances, if you’re not paying you’re not playing.
Same thing happened with Google.
Same thing happened with Amazon.
Same thing happened with Facebook.
(Twitter is just a different beast altogether but 86% of their revenue comes from advertising).
Same thing is happening with this platform.
If you’re relying on one channel and you have the trick right now for reaching your audience for free, simply bear in mind that it won’t last forever and plan for the days when you will need to be paying to reach those same people or increasing your engagement levels.
The landlords of the online world won’t give you a rent free period forever.
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