Here’s a little story for you.
Once upon a time, I used to work in TV. And one day, some anonymous colleague in a far-away office signed me up to the company pension scheme.
And then I left that scheme.
Long story, but it was about trust: when researching mortgages, I could easily find answers online to every question I had. But pensions? Closed shop.
A friend of mine pulled out, and so did I.
And then two companies grabbed their bit back from me, and my trust and respect for the pensions industry dived again.
Years later, I still get undecipherable letters about changes to investment options and whatever else for that scheme.
This week I got a letter that said:
Further information on the current fund can be found via the following link:
https://literature-lgim.huguenots.co.uk/srp/documents-id/c994fd49-3eab-44a5-88ac-2f050d053a69/FactSheet.pdf
It took a minute and 45 seconds to type in.
Guess what I thought when I first read that link.
- You’re having a laugh
- You don’t want people to actually look at that, do you?
- You don’t care about your customers because, really, who apart from me is going to type that in?
- Have you not heard about URL shorteners?
There are loads of URL shorteners available, free of charge. And some are customisable.
The moral of the story?
The pensions people could’ve created tiny.cc/pensionsURL in about ten seconds (like I just did) and with it generated a whole heap of trust and love.
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