Two great resources to help if you’re starting out as a freelance commercial writer (I relied on both):
- Peter Bowerman’s brilliant book, The Well-Fed Writer*
- American Writers and Artists Inc. (AWAI)
*affiliate link
Some tips:
- Understand the marketing process. – it’ll help you sell your services and add another string to your bow because you’ll be able to demonstrate deeper knowledge to prospects and clients
- Make the most of social media
- Start a blog
- Understand how to stand out in a crowd of thousands of freelancers (suggestion: don’t compete on price and differentiate on how you sell, rather than what you sell)
- Set up and develop an attractive online profile
- Build a portfolio and testimonials
- “Have a success and promote the arse out of it” – Brett McFall, Australian copywriter
- Aim for consistent sales and work to avoid the feast-and-famine cycle that freelancers of all kinds face at some point
- Understand this:
>>>Playlist<<<
